Web to print also known as Web2Print

 

 

Web to Print Technology – Cost-effective and Automatic Prepress Process

Web to print technology offers a cost-effective and automatic prepress printing process. The advantages and benefits are great, some of them will be outlined in this article. Web-to-print is also known as Web2Print, as well as remote publishing. It is a commercial prepress process that makes up for the gap between digital online content and commercial print production.

About Web to Print Technology

Using the web to print technology, a client, print house and perhaps a graphic designer can create, achieve editing and also give approval of computer-based online templates in the course of the prepress phase. There is increasing need for a PDF (Portable Document Format) with this process. Printers also use web to print, with digital and offset production facilities.

This prepress printing technology is targeted at commercial users, it could also target the general public. Both commercial users and general public could have access to catalogues provided by print houses, or private online storefronts. While at the storefronts, clients can opt for pre-designed templates which form a platform for altering the typeface, images, copy and layout. They may also choose to give approval of a template design and layout that another person created.

Most web to print systems enable clients to personalize pre-designed templates. At the same time, it is also always possible for customers to upload their unique content or item for automated print production. As the final output is produced using digital process, the template is altered into a Portable Document Format (PDF) file. The PDF format becomes the ‘master plate’ for the digital press.

When more conventional printing processes are involved (e.g. the offset printing), the template becomes a material for creating plates used in the production of the end printed product.

Here are some of the items produced with web to print technology;
Brochures
Business cards
Stationery
Wedding invitations (personal)
Flyers
...and much more.

Also, the web to print process is increasingly growing to incorporate distribution and personalization of a wide range of marketing materials – e.g. seminars, presentations, email, logo items and other marketing materials. The change or expansion is influenced by enterprise clients that need a single tool/repository for managing their entire marketing task or efforts, including printing.

Summary of Web to print Technology Advantages

Using a familiar and standard shopping cart technique to place orders with ease
Generating valuable reports using real-time data – this will result in enhanced business decision making.

Customized documents creation and branding standards maintenance.
You only print what is needed and when you desire to print it
Staying in control of your corporate/department expenditures, as a result of controlled user access as well as master approval access.

Using pre-defined templates to manage your brand
Indeed, it is quite beneficial to take advantage of web to print technology. Choose the right service in order to maximize the benefits of web to print solutions. There are lots of web to service companies online, but ensure that you make the best choice.